Successful Dealer delivers innovation in sales, service and support to medium- and heavy-duty truck dealers, trailer dealers, truck renting and leasing companies and truck body and equipment distributors. Founded in 1978, Successful Dealer is the ONLY publication written and edited exclusively for the dealer market. Articles focus on helping dealers operate their businesses successfully by providing information on all aspects of dealership operation-new vehicle sales, used vehicle sales, parts sales, service sales, finance and insurance and body shop. Also featured are in-depth interviews with leading industry executives and with top-performing dealer and leasing company executives.

Regular features include industry, product and environmental news. Our circulation includes dealer principals, general managers, branch managers, sales managers, parts managers, financial officers and warranty managers.