Successful Dealer Award finalist: Stoops Freightliner

Jason Cannon

August 6, 2013

121_2421Name: Stoops Freightliner – Quality Trailer of Indianapolis, Ind.

Environmental or “going green” efforts

• Stoops says it has replaced approximately 50 percent of all its facility lighting with more energy efficient and environmentally friendly.

• The company is converting four service bays to CNG/LNG.

• There is a paper and cardboard recycling program in all offices.

• The company recycles all metals, pallets, oil and antifreeze.

• Employees are assigned to manage and monitor environmental policies.

• The company is engaged with local utility companies to insure that Stoops uses energy as efficiently as possible.

• Continuous improvement in processes to reduce the amount of paper used.

• The company is moving to more digital communications and advertising to reduce the amount of paper used.

Community involvement and civic responsibility

• Chairman of the Board, United States Auto Club

• Treasurer, Indiana Motor Truck Association  (15 years)

• Company is active with Midwest Foodbank

• Board Member Indiana Automobile Dealer Association

• Purchased Anderson Country Club to keep it open for the City of Anderson

• Company donation program for organizations and charities in which employees participate

• Established Distinguished Professorship at Ball State College of Business

Customer education

• Stopps Freightliner holds a semi-annual Open House and Ride and Drive events to highlight product and dealership updates.

• The company hosts regular factory visits for its fleet customers to showcase firsthand product improvements.

• Annual truck and tractor demonstrator programs are held with new products and options for direct customer usage in their specific applications.

• The company is actively involved in all OEM direct mail and electronic notification on new products and sales programs including parts and service opportunities.

• Close to 50 outside salespeople at seven truck dealership locations in two states to tell the Stoops story.

Staff education & training

• Technicians undergo continuous training from an in-house, full-time training expert.

• Sales team members are required to participate in all manufacturer development training.


• Company supported website at

• Targeted Email Marketing

• Various Social Media platforms

• Direct Mail

• Customer specific newsletter content

• Variety of trade publications

• Sponsorship of numerous community events and activities

 The winner of The Successful Dealer Award will be named Wednesday, Aug, 21 at CVOC in Dallas, Texas.