X

Successful Dealer Award finalist: Stoops Freightliner

Jason Cannon August 6, 2013

121_2421Name: Stoops Freightliner – Quality Trailer of Indianapolis, Ind.

Environmental or “going green” efforts

• Stoops says it has replaced approximately 50 percent of all its facility lighting with more energy efficient and environmentally friendly.

• The company is converting four service bays to CNG/LNG.

• There is a paper and cardboard recycling program in all offices.

• The company recycles all metals, pallets, oil and antifreeze.

• Employees are assigned to manage and monitor environmental policies.

• The company is engaged with local utility companies to insure that Stoops uses energy as efficiently as possible.

• Continuous improvement in processes to reduce the amount of paper used.

• The company is moving to more digital communications and advertising to reduce the amount of paper used.

Community involvement and civic responsibility

• Chairman of the Board, United States Auto Club

• Treasurer, Indiana Motor Truck Association  (15 years)

• Company is active with Midwest Foodbank

• Board Member Indiana Automobile Dealer Association

• Purchased Anderson Country Club to keep it open for the City of Anderson

• Company donation program for organizations and charities in which employees participate

• Established Distinguished Professorship at Ball State College of Business

Customer education

• Stopps Freightliner holds a semi-annual Open House and Ride and Drive events to highlight product and dealership updates.

• The company hosts regular factory visits for its fleet customers to showcase firsthand product improvements.

• Annual truck and tractor demonstrator programs are held with new products and options for direct customer usage in their specific applications.

• The company is actively involved in all OEM direct mail and electronic notification on new products and sales programs including parts and service opportunities.

• Close to 50 outside salespeople at seven truck dealership locations in two states to tell the Stoops story.

Staff education & training

• Technicians undergo continuous training from an in-house, full-time training expert.

• Sales team members are required to participate in all manufacturer development training.

Marketing

• Company supported website at Stoops.com

• Targeted Email Marketing

• Various Social Media platforms

• Direct Mail

• Customer specific newsletter content

• Variety of trade publications

• Sponsorship of numerous community events and activities

 The winner of The Successful Dealer Award will be named Wednesday, Aug, 21 at CVOC in Dallas, Texas. 

Poll

How would you categorize the state of your business 10 months into 2014?

Latest

Rush Enterprises Q3 income jumps $8M, sets a slew of company records

Wisconsin dealer named among state’s elite businesses

September trailer orders ‘strong’, up 80%

Popular

Utility releases video showcasing new trailers

Record keeping key to surviving customer complaints

Meritor will offer new axle ratios next year for downsped engines

Successful Dealer Award

Click here to read about the award and see the nominees for this year's award.