September 5, 2013
The Pete Store, a Peterbilt dealer group with nine full-service locations from Delaware to Georgia, will serve as primary sponsor for driver Josh Wise’s No. 35 Front Row Motorsports car in this weekend’s NASCAR race.
Saturday night’s Federated Auto Parts 400 at Richmond International Raceway will be The Pete Store’s first primary sponsorship with the team, although the dealership group has an associate sponsor with Front Row for previous races and is already the provider of Front Row Motorsports’ race haulers.
“We’ve got The Pete Store on our No. 35 this week at Richmond, which is pretty cool,” Wise says. “They’re already a team partner of ours – we use Peterbilt trucks for our race haulers – and they’ve been an associate sponsor a couple times on our cars, but now they’re going to have a whole paint scheme just for them. So we’re happy to show that off under the lights on Saturday night.
Currently in the Sprint Cup Series, Wise has three career starts at Richmond, finishing 28th in his most recent trip in April.