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Jason Cannon

Carrier Centers branches out into lawn care equipment

Carrier Centers' Windsor and Sarnia dealerships are now an official dealer of Exmark products, which includes mowers and lawn care equipment. “Exmark is known for its incredible quality, so we are very proud to ...

Maxim Truck and Trailer holds benefit BBQ

Maxim Truck and Trailer held its annual BBQ Thursday. For a $10 ticket, attendees were served all you can eat hamburgers, Smokies and soft drinks. The event was a fundraiser for CancerCare Manitoba, ...

Birmingham Freightliner hosting open house

Birmingham Freightliner will host an open house May 21 and expects to host more than 200 customers and other attendees. Marketing specialist Price Mason says the company's annual event has grown in recent years. "It's ...

Travis Body & Trailer hires new VP

Travis Body & Trailer, Inc. has hired Greg D. Smith as its new vice president of sales and marketing. He will oversee Travis’ sales staff and marketing efforts and will work closely with the company’s ...

Allstate Pete breaks ground on new, expanded facility

Allstate Peterbilt Group has broken ground on a new 30,000 sq. ft. complex just east of La Crosse, Wisc. President Jeff Vanthournout says after serving La Crosse and the surrounding areas for a ...

NADA: Still little useful data for NatGas trucks on the used market

Low build rates of natural gas-powered trucks and extended ownership cycles for the trucks have kept used NatGas trucks from entering the secondary market. Analysts generally predict between 15-20 percent natural gas penetration by 2020, ...

Penske Truck Leasing opens new location in Denver

Penske Truck Leasing has opened a state-of-the-art facility in Denver that provides full-service truck leasing, consumer and commercial truck rental and contract truck fleet maintenance services. Rick Pytlik, Penske Truck Leasing Senior Vice President ...

Where social works best

People love to talk, and this is especially true with customers. They talk about what they want, where they buy and love to showcase their new purchase. This gives dealerships a unique opportunity ...

How to find and target an audience

Both Facebook and Twitter allow businesses to target potential customers based on their geography, but you can also target by keywords included in social posts. Robert Pietsch, Twitter's senior director of auto, says ...

How social fits a marketing plan

Direct mail used to be a popular marketing option because it allowed marketers to target customers by region or zip code. That has waned in popularity due to cost and because of ...

What should I post?

Opportunity lies in composing engaging posts, Michelle Morris, group director for Facebook, says. Simply put; your boring posts are being ignored or ­— even worse — never seen at all based on ...

Are you an effective social media marketer?

Marketing used to be easy. As recently as 20 years ago you had print advertisements, television, radio and word-of-mouth. That was pretty much it. Then technology boomed and screwed all that up; websites, email ...

Social media staffing 

Understanding how to engage and promote via social media is where many dealerships misfire, often assigning that responsibility to an employee who doesn't understand how to maximize it or doesn’t have the ...

The next big thing?

Content isn’t limited to words alone. Michelle Morris, group director for Facebook, says Facebook and Facebook-owned Instagram have more mobile users than any other social platform, with users watching more than 1 ...
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