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Jason Cannon

Are you an effective social media marketer?

Marketing used to be easy. As recently as 20 years ago you had print advertisements, television, radio and word-of-mouth. That was pretty much it. Then technology boomed and screwed all that up; websites, email ...

Social media staffing 

Understanding how to engage and promote via social media is where many dealerships misfire, often assigning that responsibility to an employee who doesn't understand how to maximize it or doesn’t have the ...

The next big thing?

Content isn’t limited to words alone. Michelle Morris, group director for Facebook, says Facebook and Facebook-owned Instagram have more mobile users than any other social platform, with users watching more than 1 ...

Dealing with negativity

The great thing about social media is that it's social. Its biggest drawback is that it can be anti-social. Michelle Morris, group director for Facebook, says it's inevitable that you'll have to deal ...

How often should I post?

Social posting is not a volume business. Followers value the quality of their time lime more than the quantity of the posts displayed. Half of the respondents Successful Dealer surveyed said they do ...

Dealer attitude survey now available to complete online

The 2015 Dealer Attitude Survey of Manufacturers is now available to complete online. ATD Vice Chairman Steven Parker encourages all dealers to participate. "Dealer feedback is critical to helping truck manufacturers identify challenges and ...

Fleets post efficiency gains in NACFE study

Adopting a variety of fuel efficiency technologies saved 14 major U.S. fleets more than $477 million last year, according to a study released by the North American Council for Freight Efficiency (NACFE) at the ...

Trailer Wizards appoints Business Development Manager

Marco Simard has been appointed Business Development Manager at Trailer Wizards for the Quebec Region. Based out of the company’s Quebec City office, Simard will be responsible for further developing business in ...

UTA hosting another MX-13 webinar

More than 400 people logged on for the Used Truck Association's webinar about the Paccar's MX-13 engine on April 9. If you missed it, you're in luck. UTA and Peterbilt will offer this free training ...

Rep wins NationaLease top sales prize for third time

NationaLease sales representative Lacy Teague has won the Gene Scoggins Award, NationaLease's top sales prize, for the third time. "We are immensely proud of all of our winners,” says Joe Gallick, Senior Vice President of ...

Check out the pics from ACT Expo tradeshow floor

The Alternative Clean Transportation (ACT) Expo kicked off this week in Dallas, Texas with 200-plus exhibitors and an estimated 3,500 attendees. ACT Expo is North America’s largest clean fleet event, representing all weight ...

Penske Truck Leasing earns environmental grants

Penske Truck Leasing has been awarded a $400,000 grant from the U.S. Department of Energy to support the company's Alternative Fuel Vehicle (AFV) Demonstration and Enhanced Driver Experience Project. Matt Krasney, Penske Director ...

Class 8 truck orders fall

North American Class 8 truck net orders fell 11 percent month-over-month in April and 10 percent under April last year according to preliminary data released by FTR. Thanks to the 22,076 units ordered in ...

Maxim Truck & Trailer unveils priority parts delivery

Maxim Truck & Trailer has unveiled a new priority parts delivery service and vehicle at its location in Winnipeg, MB. The new priority parts delivery service guarantees a one hour delivery of heavy ...
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