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Jason Cannon

Allstate Pete breaks ground on new, expanded facility

Allstate Peterbilt Group has broken ground on a new 30,000 sq. ft. complex just east of La Crosse, Wisc. President Jeff Vanthournout says after serving La Crosse and the surrounding areas for a ...

NADA: Still little useful data for NatGas trucks on the used market

Low build rates of natural gas-powered trucks and extended ownership cycles for the trucks have kept used NatGas trucks from entering the secondary market. Analysts generally predict between 15-20 percent natural gas penetration by 2020, ...

Penske Truck Leasing opens new location in Denver

Penske Truck Leasing has opened a state-of-the-art facility in Denver that provides full-service truck leasing, consumer and commercial truck rental and contract truck fleet maintenance services. Rick Pytlik, Penske Truck Leasing Senior Vice President ...

Where social works best

People love to talk, and this is especially true with customers. They talk about what they want, where they buy and love to showcase their new purchase. This gives dealerships a unique opportunity ...

How to find and target an audience

Both Facebook and Twitter allow businesses to target potential customers based on their geography, but you can also target by keywords included in social posts. Robert Pietsch, Twitter's senior director of auto, says ...

How social fits a marketing plan

Direct mail used to be a popular marketing option because it allowed marketers to target customers by region or zip code. That has waned in popularity due to cost and because of ...

What should I post?

Opportunity lies in composing engaging posts, Michelle Morris, group director for Facebook, says. Simply put; your boring posts are being ignored or ­— even worse — never seen at all based on ...

Are you an effective social media marketer?

Marketing used to be easy. As recently as 20 years ago you had print advertisements, television, radio and word-of-mouth. That was pretty much it. Then technology boomed and screwed all that up; websites, email ...

Social media staffing 

Understanding how to engage and promote via social media is where many dealerships misfire, often assigning that responsibility to an employee who doesn't understand how to maximize it or doesn’t have the ...

The next big thing?

Content isn’t limited to words alone. Michelle Morris, group director for Facebook, says Facebook and Facebook-owned Instagram have more mobile users than any other social platform, with users watching more than 1 ...

Dealing with negativity

The great thing about social media is that it's social. Its biggest drawback is that it can be anti-social. Michelle Morris, group director for Facebook, says it's inevitable that you'll have to deal ...

How often should I post?

Social posting is not a volume business. Followers value the quality of their time lime more than the quantity of the posts displayed. Half of the respondents Successful Dealer surveyed said they do ...

Dealer attitude survey now available to complete online

The 2015 Dealer Attitude Survey of Manufacturers is now available to complete online. ATD Vice Chairman Steven Parker encourages all dealers to participate. "Dealer feedback is critical to helping truck manufacturers identify challenges and ...

Fleets post efficiency gains in NACFE study

Adopting a variety of fuel efficiency technologies saved 14 major U.S. fleets more than $477 million last year, according to a study released by the North American Council for Freight Efficiency (NACFE) at the ...
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