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Beware of the ‘dog

Jason Cannon October 4, 2013

The Pinnacle is a great product to sell, and the long-haul segment has money and a developing need, especially with one of the plush sleeper options you’ll find on a Pinnacle. Mack’s new GuardDog Connect remote diagnostics capabilities make it a great fit for fleets nationwide.

Volvo Group, of which Mack is a member, has a stated goal of being the global leader in trucking. That’s possible. And it’s likely. Eventually.

But it’s going to take igniting a long-haul sales effort, capturing regional fleets and the rekindling of the construction segment.

When will Mack’s marketshare hit double digits? I don’t know. I would expect 2016 to 2017 – just to give automatic transmissions more time to marinate industrywide and for fleets to become more familiar with Mack’s suspension design – but sooner rather than later for sure.

Don’t doubt the Bulldog.

This dog will have its day.

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Jason Cannon is Online Managing Editor for Truck Parts & Service.

You can follow me on twitter at @By_Jason_Cannon

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