X

Daimler dealers launching parts promotion today

Jason Cannon November 21, 2013

Less than a week ago, Sam Hornish finished a mere 3 points shy of capturing the NASCAR Nationwide Series Championship.

To celebrate a successful campaign, his race team sponsor  – Alliance Truck Parts – announced the launch of Fan Friday.

According to our sister site, Truck Parts & Service, beginning today and every Friday through Feb. 21, 2014, Alliance customers will receive a $25 discount on any purchase of $150 or more of Alliance Truck Parts at participating Freightliner, Western Star and Sterling dealership locations.

“Fan Friday is a great way for us to celebrate the successful season of the Alliance Truck Parts Racing Team, Sam Hornish Jr. and the No. 12 Ford Mustang. It’s been a winning alliance for everyone,” says Todd Biggs, director, aftermarket parts and service marketing for Daimler Trucks North America.

Poll

How would you categorize the state of your business 10 months into 2014?

Latest

September trailer orders ‘strong’, up 80%

Peach State Freightliner branch certified for Elite Support

Border International adds new trailer location

Popular

Maudlin International provides football hauler to alma mater

GALLERY: Bendix showcases remanufacturing investment

M&K Truck Centers relocating Holland parts and service facility

Successful Dealer Award

Click here to read about the award and see the nominees for this year's award.