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Daimler Elite Support program booming

Jason Cannon March 27, 2013

An increasing number of Daimler Trucks North America’s (DTNA) dealers are investing their resources into becoming Elite Support certified.

As part of the certification process, Freightliner and Western Star dealers are required to demonstrate proficiency in different areas such as service and parts processes, technical and operational training and customer amenities.

On average, dealer certification achievement takes seven months.

“We’re particularly pleased with dealer retention and the sustaining power of Elite Support,” Martin Osborne, general manager, distribution network development at DTNA says.

DTNA says the company now has 95 Elite Support Certified dealers and another 63 in the process of making improvements to become certified.

For more of Daimler’s Elite Support program, see our sister site’s, Truck Parts & Service, report here.

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