December 27, 2013
Daimler Trucks says the company is nearing its sales target for 2013 and expects to deliver more trucks than in any year since 2006.
“Daimler Trucks did very well this year, thanks to our extremely attractive product lineup and our growth offensive in new markets,” says Dr. Wolfgang Bernhard, the Daimler AG Board of Management Member responsible for Daimler Trucks and Daimler Buses, about the sales development to date.
Bernhard says before the end of the year, the company expects to surpass last year’s sales figure of 462,000 units.
In the first 11 months of the year, the division delivered 433,600 vehicles of the Mercedes-Benz, Fuso, Freightliner, Western Star, Thomas Built Buses and BharatBenz brands.
“As a result, sales were two percent higher than in the same period last year, when 424,000 units were sold,” Bernhard says.
Sales in Canada, U.S., Mexico totaled 124,000 vehicles in the first 11 months of the year, up from 123,600 the year before.
Based on first data for December, Daimler Trucks expects to close 2013 with sales growth for the full year, setting the stage for further growth in 2014.
“Of course we plan to share in the moderate growth that the global truck market is expected to achieve in 2014. However, it’s still too early to make any predictions, because key regions continue to face uncertainties,” Bernhard says.
For example in Europe it remains to be seen, how the introduction of the new emission standard Euro 6 will affect sales in the first half of the year.
“It’s clear, however, that we have once again made major progress this year toward reaching our goal of selling more than 500,000 trucks in 2015,” he adds. “We are continuing to do all we can to strengthen our position as the leading global truck manufacturer. To achieve this, we are also systematically implementing our strategies for the respective sales regions.”