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Daimler Trucks sales up 9% in 2012

Jason Cannon February 7, 2013

The manufacturer of Freightliner and Western Star Trucks says it was able to further increase its unit sales and revenue 2012, with particularly strong growth in the NAFTA region and Asia. Daimler AG presented its preliminary and unaudited figures Thursday for the Group and its divisions for the year 2012.

The Group’s net profit amounted to more than $8.8 billion, up from $8.1 the year before. 

“The past financial year was overall a strong year for Daimler with some great achievements, but also with clear potential for improvement,” says  Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.

The manufacturer of Freightliner and Western Star Trucks says it was able to further increase its unit sales and revenue 2012, with particularly strong growth in the NAFTA region and Asia. Daimler Trucks sold 462,000 vehicles during 2012, an increase of 9 percent over prior year. Revenue from Diamler Trucks totaled more than $42.5 billion. 

Daimler Trucks says it anticipates a slight increase in unit sales in 2013 and further growth in 2014, although the company expects development in 2013 will at first be moderate at first – or negative in some key markets – due to ongoing difficult economic situations.

The company says the introduction of stricter emission limits in 2014 is expected to cause some truck purchases to be brought forward to 2013. Worldwide demand for medium and heavy trucks is expected to increase in 2013, primarily driven by an economic recovery in China. In North America, a 5 to 10 percent decline in demand is expected. 

“The strong North American products like the new Freightliner Cascadia Evolution in combination with the strong Detroitcomponents should also make an important contribution to further growth,” the company says through its earnings report. “With a clear focus on profitable customer segments such as the construction and municipal segments within the framework of its ‘Vocational Strategy,’ the truck division wants to utilize further market potential and extend its market leadership in North America.”

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