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Don Sherwood named Pennsylvania Truck Dealer of the Year

Jason Cannon September 11, 2013
Pictured are Joe Mancuso, Controller; Maria Sherwood, Vice President, Finance & Insurance; Don Sherwood, Dealer Principal & President; and Mark Novitch, Vice President and General Manager.
Pictured are Joe Mancuso, Controller; Maria Sherwood, Vice President, Finance & Insurance; Don Sherwood, Dealer Principal & President; and Mark Novitch, Vice President and General Manager.

Don Sherwood, Dealer Principal of Sherwood Freightliner, Sterling & Western Star, has been named the 2014 Pennsylvania Truck Dealer of the Year.

Sherwood operates truck dealerships in Dunmore and Tunkhannock, Penn., and a third location is planned for the junction of I-80 and I-81 in Luzerne County, Penn.

Sherwood’s career in sales began after discharge from the U.S. Army.  He purchased Sherwood Chevrolet in Tunkhannock from his father, Walter, and became the second youngest dealer principal in the country at 26 years old.

The store also sold General Motors’ heavy duty trucks Titan, Bruin and Bison Chevrolets.

“Chevrolet made some pretty good trucks, and with the logging equipment business and milk hauling business in the region, we started selling some heavy-duty Chevys,” Sherwood recalls.

After Chevrolet discontinued its heavy duty line, Sherwood acquired a franchise from Western Star Trucks in Kelowona, B.C., Canada in 1985.

In 2002 Don reached an agreement to purchase the corporate-owned store, Keystone Freightliner, in Dunmore. Daimler also assigned him Sterling and Western Star.

Real estate was purchased in 2012 for a third location along I-80, Exit 256, in Luzerne County. The large parcel will be next to the Pilot Truck Stop and have more than 1,200 feet of interstate road frontage.  The new location will be a full-service dealership including parts, service, warranty, and sales.  Trained certified technicians will be qualified to perform any warranty repair, including CNG engines.

In addition to Freightliner, Sterling, & Western Star, Sherwood also owns or partners in Sherwood Isuzu Trucks; Sherwood Chevrolet, Buick & GMC; Sherwood-Groves Ford, Buick & GMC; Horlacher & Sherwood Goodyear Tire; The Skidder Shop and two Comfort Inns.

Don and his wife, Carol, have three daughters, Jesse, Dana, and Maria, a son-in-law Bill Lawrence, and a granddaughter, Olivia. Maria serves as Sherwood’s Finance and Insurance manager, and is a key manager at the dealership.

Family is at the center of Sherwood’s business empire, and that includes his employees – his extended family.

“We have some very good long-term employees,” he says. “The secret to being a success in business is to instill in employees that you always under-promise and over-deliver with customers, and to have your employees work in an environment where they’re a family and they believe it’s a good place to work.”

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