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DTNA rolling out customer loyalty program

Successful Dealer Staff January 22, 2014

bucksDaimler Trucks North America (DTNA) announced Monday a new customer loyalty program for owner-operators and small fleets.

Truck Bucks will be aimed at rewarding customers with parts and service specials at Freightliner, Western Star, Detroit and Thomas Built Buses service locations.

Customers enrolled in Truck Bucks will receive discounts and special product incentives, DTNA says. Specials will include discounts on select parts and services designed to introduce customers to the full breadth of DTNA’s aftermarket offerings. This program is designed to be customer-friendly with discounts applied at check-out without the need for coupons or further action by the customer.

“Truck Bucks is a great opportunity for us to reward our customers for their loyalty to the DTNA network,” Todd Biggs, director, aftermarket parts and service marketing for Daimler Trucks North America, says. “This program will allow us to get closer to our customers, and help us to facilitate a rewarding aftermarket experience overall.”

The DTNA dealer and distributor network has taken great lengths to improve the customer experience at the service level through the integration of new technologies and operational efficiencies at every stage of the truck buying and post-purchase cycle, the company says.

Drivers can sign up for Truck Bucks online at www.mytruckbucks.com and at the Mid-America Trucking Show in March.

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