EDA releases white paper on CRM survey
EDA has produced a survey of equipment dealers that shows a wide interest in customer relationship management systems.
Results of the survey are available in EDA’s newest white paper “A Practical Overview of CRM Systems,” the company’s third in its six-part Dealer Marketing 360 series.
EDA says the white paper addresses the following topics:
- What is CRM?
- CRM and Your Marketing Program
- Goals of a Dealer CRM Program
- Best Practices Among Dealers
- Implementation and Management
EDA says its next Dealer Marketing 360 installment will be “Market Analysis: A Crucial Building Block to Dealership Success.”
For more information on the series and EDA, go to www.theneweda.com.