EDA has produced a survey of equipment dealers that shows a wide interest in customer relationship management systems.

Results of the survey are available in EDA’s newest white paper “A Practical Overview of CRM Systems,” the company’s third in its six-part Dealer Marketing 360 series.

EDA says the white paper addresses the following topics:

• What is CRM?
• CRM and Your Marketing Program
• Goals of a Dealer CRM Program
• Best Practices Among Dealers
• Implementation and Management

EDA says its next Dealer Marketing 360 installment will be “Market Analysis: A Crucial Building Block to Dealership Success.”

For more information on the series and EDA, go to www.theneweda.com.