Dudley Smith

Every truck dealer should get Successful Dealer even if we had to pay for it. It is the only periodical that addresses the concerns of our day-to-day operation with real-world experience. For the most part, the resources are actual dealers, sales managers, salesmen, parts managers and service managers that do what we do everyday. It offers a ground zero view in lieu of the ivory tower of what really goes on in a retail dealership. As you point out in various articles, the OEM’s concept and what is really happening are two entirely different thing and the professional way to handle issues and challenges is also very different than a manual furnished by the OEM might dictate.

Every dealer needs to look forward to each issue and read it cover to cover for ideas and initiatives that others have experiences and dealt with. It provides us (truck dealers) a forum to express our feelings back to the ivory tower and do so without threat. It gives us pretty solid new ideas to consider and honors excellence within our peer group.

 I honestly never miss an issue and I do read it cover to cover every month. I wish all my fellow managers did also along with all the dealer principals, but I know that would be “Alice In Wonderland.”

If anyone were to ask me about Successful Dealer, I would simply say, “A must read for every truck dealer.”

 Dudley Smith

Sales Manager

Neely Coble Freightliner Isuzu