Freightliner announces winners of 2016 Hardest Working Cities campaign

February 3, 2016

Freightliner has announced New York City, Charlotte, Edmonton, and Seattle-Tacoma will be honored as honorees in this year’s Hardest Working Cities initiative.

Freightliner launched this program last year to honor cities spearheading community growth and innovation. The program came after an economic data review revealed a compelling relationship between the purchase of severe duty trucks and thriving economies. The celebration of each city is held through each city’s local Freightliner dealer. Additionally, Freightliner identified city work sites and coordinated surprise gift and food deliveries to thank workers for their contributions. Work sites included major road construction projects, public works garages, refuse facilities and more. To date, Freightliner Trucks has visited 12 work sites and thanked about 800 workers across six cities.

Since the launch of the program, six cities have been awarded the Hardest Working Cities title: Dallas, Indianapolis, Los Angeles, Nashville, Salt Lake City, and Toronto.

“This is not only a great occasion for the Freightliner Trucks family to celebrate what our company stands for, but a chance to honor those who work hard while building strong communities,” says Mary Aufdemberg, director of product marketing, Freightliner Trucks. “Whether you are operating a truck, maintaining it, or building it, our industry is an amazing place to develop a career.”

To find the Freightliner Trucks Hardest Working Cities, approximately 400 metropolitan census areas in the U.S. and Canada in 11 different data categories were reviewed. The data categories ranged from impact on overall gross domestic product to growth in employment to the number of jobs in key industry sectors including construction, manufacturing and logistics.

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