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Freightliner dealer hosting Midwest’s first Pride & Polish show

Successful Dealer Staff June 10, 2014

In just a few short weeks, River States Customz, a division of River States Truck and Trailer, is sponsoring and hosting one of Overdrive’s Pride and Polish Custom Truck Show and Beauty Contest events.

This is the first time the event will be held in the Midwest and will take place June 27-28, 2014 at River States Truck and Trailer’s La Crosse, Wis. dealership location.

Show Trucks from around the nation will compete in a variety of categories at Pride and Polish Truck Beauty Contests in Wildwood, Fla.; Crossville, Tenn.; St. George, Utah; and now La Crosse, Wis.   Top finishers in each of these other shows will then compete for national titles at the Great American Truck Show in Dallas, TX  later this summer.

The show is open to the public, and admission is free.  In addition to the Truck Beauty Contest, there will be industry vendors, food and beverages and a chance to vote for your favorite truck to be named “People’s Choice Winner.” Friday evening there will be a light show and fireworks. Saturday afternoon will wrap up the show with an awards ceremony at 3 p.m.

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