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FTR debuts new website

Successful Dealer Staff January 29, 2014

FTR has launched a new website as part of the organization’s ongoing efforts to enhance the quality and availability of information for those in the transportation industry.

FTR, previously FTR Associates, designed the site to reflect its identity as the thought leader in transportation forecasting encompassed within their new tagline, Transportation Intelligence, the company says.

The new we­bsite provides advanced subscriber interface with improved navigation and functionality throughout, allowing visitors easy access to FTR’s services, sample reports, news and more.  FTR’s range of freight and equipment focused reports and databases can be explored via a new subscription catalog. The updated subscription management system area gives current subscribers a greater ability to manage their accounts, add users, and access their content, including On-Demand State of Freight videos, FTR says.

“The changes we are making to our website, identity, and added content have been driven by what we heard during more than forty interviews held with our subscribers,” says Eric Starks, president of FTR.  “We wanted their input so we were sure the improvements met their needs as well as fully representing our company to the market.

Additional modifications FTR is making in 2014 include content enhancements to current reports as well as increased commentary for the industry.

FTR also says its Truck and Trailer Outlook service has expanded trailer data and analysis to assist subscribers in understanding and forecasting this segment of the industry. Transportation Fundamentals authored by Noel Perry has been repurposed as State of Freight INSIGHTS; and FTR’s State of Freight webinar series will now be held monthly, each covering current trends in a specific mode of transportation as requested by current subscribers.  A new publication, State of Freight TODAY, will provide additional commentary on current events and trends within the industry, the company says.

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