KEA Advisors releases two dealer management papers
KEA Advisors has published two white papers, “10 Service Department Best Practices, Part I,” and “Marketing Strategy – Do you need a marketing plan?, Part I” offering advise for dealers looking to improve business performance.
The first paper, written by KEA Professional Advisor Mark Martincic, offers tips for streamlining a service department.
The second paper, written by KEA Communications Manager Wendy Cornell, provides tips for creating and improving a dealership’s external marketing.
Both papers are the first in two-part series on their individual topics.