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Kenworth dealer Treadway named ATD Dealer of the Year

Jason Cannon January 25, 2014

A self-professed “stunned” R. Kyle Treadway, former chairman of the American Truck Dealers (ATD), received a standing ovation after being named the 2014 Truck Dealer of the Year Saturday.

Treadway, president, dealer principal and legal counsel of Kenworth Sales Company in West Valley, Utah, was among a group of six heavy truck dealers from across the country nominated for the award.

“I am stunned,” Treadway said, before quoting Sir Isaac Newton. “If I have seen a little further, it is by standing on the shoulders of giants.”

Kyle Treadway
Kyle Treadway

ATD Chairman Dick Witcher said Treadway was an ideal candidate for Dealer of the Year due to his dealership performance and his civic and industry contributions. Since 2005, Treadway has served in various leadership positions for both ATD and NADA.

Treadway has been part of Kenworth Sales Company, which was founded by his grandparents in 1945, his entire life. After working as a law clerk for various law firms in Salt Lake City, Treadway took his first paid position with the family business in 1987 as legal counsel and leading its finance and insurance shortly after.

Following the death of his father in 2000, Treadway became president and dealer principal of the company, which represents Kenworth and Mitsubishi Fuso.

The company has grown from three locations in 1999 to 20 locations and captured a 23 percent new Class-8 market share. The company’s gross sales have increased threefold and its employee base has tripled to more than 700 with plans to add another 8 percent.

The dealership has received Kenworth’s Dealer Excellence award, at both the gold and silver levels, multiple times. For 12
consecutive years, they were named World’s Best from Kenworth. Personally, Treadway has been involved with ATD since 2005 serving in various leadership positions including national chair, vice chair and Kenworth line representative. He has also been involved with NADA as the ATD committee chair and as a member of the presidential search committee, executive committee and the legislative committee.

In the trucking industry, Treadway has been active in the Utah Trucking Association, Idaho Trucking Association, PacLease Dealers Advisory Group, Kenworth Dealer Council, Paccar IT Advisory Group, Associates Commercial Dealer for Freight Efficiency and Associates Commercial Dealer Advisory Council.

Treadway has supported and contributed to several organizations, including the Salt Lake Community Council, Utah Masters Swimming, Martin de Porres Catholic Church, Stansbury Elementary School and the Granite Education Association.

In addition, Kenworth Sales Company asks all employees to select a local charity to support each year. The dealership then provides financial and logistical support to facilitate fundraising, distributions and community awareness.

Most recently, the company co-sponsored a national tour of a World Trade Towers 9/11 artifact by providing the Kenworth T660 to bring the exhibit from the East Coast.

In accepting the award, Treadway sidestepped much of the individual recognition, noting many of the achievements of his fellow nominees.

William K. Reilley, Sr., CEO of Lakeside International Trucks, in Milwaukee, Wis., was named runner up.

Other contenders for the Truck Dealer of the Year were Timothy J. Fyda, president and CEO, Fyda Freightliner in Ohio and Pennsylvania; William Don Larson, CEO and owner, Allstate Peterbilt Group, Wayzata, Minn.; Michael P. McMahon, CEO, McMahon Truck Center, Charlotte, N.C.; and Donald L. Sherwood, dealer principal of Sherwood Freightliner, Sterling and Western Star, in Dunmore, Pa.

State, metro and national association leaders selected nominees for the annual award. They were evaluated on dealership performance, industry leadership and civic contributions.

A panel of professors from Indiana University’s Kelley School of Business chose the winner and runner-up.

Image gallery from Day 1 at ATD Convention, New Orleans, La.

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Successful Dealer Award

Click here to read about the award and see the nominees for this year's award.