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Kenworth T880 gaining popularity in vocational market

Successful Dealer Staff July 10, 2014

Kenworth says there’s a revival occurring in the vocational truck market right now.

A year-over-year sales increase for Kenworth vocational trucks reflects growing construction activity, increased oil and gas production, and encouraging new housing starts figures, says Kurt Swihart, Kenworth marketing director.

Demand also is being driven by construction companies, contractors, concrete producers and building suppliers operating old 2004 and 2007 EPA engine units that need to be replaced with new trucks.

“As a result, we’ve seen strong interest in our new Kenworth T880 vocational flagship truck that began full production at the start of 2014,” Swihart says. “The T880 is expected to soon represent about 50 percent of Kenworth’s vocational truck production.”

Kenworth says the T880 attracted significant interest at leading industry trade shows such as CONEXPO-CON/AGG in Las Vegas, the Work Truck Show in Indianapolis, and the Global Petroleum Show in Calgary.

Vocational truck buyers are choosing the Kenworth T880 because of its increased driver comfort from a wider and quieter cab with its triple-sealed and robust doors, increased visibility from the panoramic, one-piece windshield, and best-in-class forward lighting systems, Kenworth says. Buyers also appreciate the T880’s integrated powertrain packages.

“For example, the Paccar MX-13 engine coupled with an automatic or automated transmission helps remove some stress from the overall driving experience, especially for younger, more inexperienced drivers,” Swihart says. “Plus, the Kenworth T880 is more comfortable to drive, offers better seats and pedal placement, and possesses excellent maneuverability. The result is a more comfortable work environment, and a comfortable driver is a more productive driver.”

And productivity is really what’s it’s all about when it comes to vocational trucks.

“Simply stated, the Kenworth T880 is a dependable, versatile truck capable of performing the toughest jobs productively and efficiently. In the final analysis, the truck with the most turns done in a single day is what will help vocational truck operators win the day. For most vocational truck fleets, even the equivalent of one more load delivered each day through increased payload capacity is going to make the biggest difference in your bottom line,” says Swihart. “As we like to say, the Kenworth T880 is a jobsite hero for our customers.”

Kenworth's T880

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