MAHLE Clevite transitions name to MAHLE Aftermarket
MAHLE Clevite Inc. announces the transition of its company name to MAHLE Aftermarket Inc. The changeover to the company’s name, effective Jan. 1, 2014, serves a dual purpose: to bring MAHLE in line with all of the MAHLE Global Aftermarket divisions, and to highlight the substantial diversification of the MAHLE Aftermarket product mix, the company says.
“MAHLE Clevite remained the only MAHLE Aftermarket division worldwide that did not have aftermarket in our legal name,” says Jon Douglas, general mManager, MAHLE Aftermarket. “We now join the aftermarket divisions in Europe, South America, and Asia/Pacific regions as one global aftermarket business unit.”
The conversion to MAHLE Aftermarket Inc. highlights the continued expansion of the MAHLE Aftermarket product offering, but does not affect the existing brand strategy, the company says. MAHLE Aftermarket continues to focus on growing the strong brand portfolio of Clevite engine bearings and heavy-duty engine parts, Victor Reinz gaskets for the North American aftermarket, and MAHLE Original engine parts, filters, turbochargers and thermostats. These staple brands all will remain, the company says.
MAHLE adds that the integration of the MAHLE RTI division into the aftermarket offering, as well as the MAHLE global acquisition of Behr prove the long-term diversification away from strictly an engine parts supplier. Combine these with the addition of thermostats to the product offering, along with the expansion of filtration products and turbochargers; and they necessitate an organizational name that encompasses the diverse product mix, the company says.