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Merger means change in dealer market

Lucas Deal November 1, 2013

Big news in the dealer market this week, and it was announced yesterday that Diamond Companies and Roberts Truck Centers have agreed to merge effective Jan. 1, 2014, creating a dealership network of 29 locations in seven states (Arkansas, Kansas, Missouri, New Mexico, Oklahoma, Tennessee and Texas).

The decision looks like a great move for both companies, and could significantly change the dealer landscape in the lower Midwest.

Diamond Companies currently sells International, Isuzu and Crane Carrier trucks, IC buses and has Idealease services throughout its four-state network. Roberts Truck Centers also has an Idealease business, and sells and services International, Kenworth, Mack, Volvo, Isuzu, Crane Carrier and IC and ZIA buses.

Merging immediately doubles the markets of the dealer networks and will allow each the new company to provide service nearly nationwide across the Southern corridor of the United States.

While branding and corporate structure is yet to be defined, I would imagine the merging companies select a business name that adequately takes advantage of each sides’ recognition in the marketplace. Both Diamond Companies and Roberts Truck Centers were well-known dealers before the decision to merge, and it seems logical to build on that association rather than start fresh.

How the company does so will be something to watch in the next two months. Be sure to follow Successful Dealer for more news on the merger as it occurs.

Lucas Deal is the editor of Truck Parts & Service and Successful Dealer. He can be reached at lucasdeal@randallreilly.com.

You can follow me on twitter at @lddeal85

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