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Navistar targets Latin America in growth strategy

Jason Cannon March 31, 2013

Navistar and International truck dealers in Latin America continue to increase the number of selling locations for parts and service, growing their network in the region by 16 locations during the last four years.

The company has seen steady growth in the market since 2009 and remains focused on providing best-in-class products, parts and customer service.

“This region is a major part of our global business moving forward and we will put even greater emphasis on training to position our dealers to provide top-tier parts and service support for new and existing customers,” Dave Allen, vice president, global parts sales and customer service organization, Navistar, told CCJ.

The company currently has 92 dealer locations in 22 countries in Latin America, and there is opportunity for additional locations, Allen says.

Due to the growth in the market, Navistar Parts has engaged International dealers to be more aggressive in increasing its parts sales by adding many product programs, opening new locations to reach more customers and focusing on all-makes parts programs. These efforts have resulted in a compounded annual growth rate of nearly 20 percent for the company’s global parts sales, according to CCJ.

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