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Pete unveils custom truck color to celebrate 75 years

Successful Dealer Staff March 24, 2014

Peterbilt_Model_579_Truck_in_Diamond_RedPeterbilt will celebrate the company’s 75th Anniversary this year in style.

Axalta Coating Systems, a manufacturer of heavy-duty truck coatings, has developed a special formulation of Pete’s Diamond Red to help the compnay celebrate. Peterbilt will unveil a limited production Model 579 truck featuring state-of-the-art aerodynamics, distinctive styling, and coated with a two-tone paint design the company says is a modernized version of the Diamond Red color featured on the original 1939 Peterbilt model.

“Peterbilt’s exclusive new color, Diamond Red, was styled with Peterbilt’s guidance to bring out the lines and details of the truck, while showcasing new effect pigments in the proven paint line of Imron Elite,” says Todd Acker, Director of Marketing for Peterbilt Trucks. “The color draws from Peterbilt’s illustrious heritage, from the first units built in 1939 to the brilliant reds used in the Peterbilt oval logo beginning in 1953.”

Imron Elite is the exclusive topcoat used at Peterbilt manufacturing facilities in the U.S., Canada and Mexico. The identical product is used in the commercial vehicle aftermarket by Peterbilt dealers and repair centers.

The anniversary edition Model 579 will be on display in the Peterbilt booth at the Mid-America Trucking Show in Louisville, KY, March 27-29 and can be ordered through all full-service Peterbilt dealerships.

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