April 1, 2013
Prime Trailer Leasing launched its new website in March.
The company has also partnered with SmartTruck, a trailer aerodynamics solution, to promote and sell a solution to side skirts.
The Prime Trailer Leasing site provides the user access to the company’s nationwide inventory of semi trailers. Using an e-commerce approach, Prime Trailer Leasing has worked to provide all the necessary information to make a decision online about purchasing a semi trailer. However, instead of providing a shopping cart to purchase online, the site connects consumers to one of Prime Trailer Leasing’s sales personnel.
“We found that people want to know as much information as possible online, but are not willing to purchase before talking to an experienced stales person.” said Allen Gardner, Marketing Director for Prime Trailer Leasing. “We’ve tailored our entire website to be focused around that approach. We have developed a website that makes buying and renting semi trailers easy. That’s something everyone can appreciate.”