X

Prime trailer leasing revamps website

Jason Cannon April 1, 2013

Screen Shot 2013-04-01 at 8.00.11 AMPrime Trailer Leasing launched its new website in March.

The company has also partnered with SmartTruck, a trailer aerodynamics solution, to promote and sell a solution to side skirts.

The Prime Trailer Leasing site provides the user access to the company’s nationwide inventory of semi trailers. Using an e-commerce approach, Prime Trailer Leasing has worked to provide all the necessary information to make a decision online about purchasing a semi trailer. However, instead of providing a shopping cart to purchase online, the site connects consumers to one of Prime Trailer Leasing’s sales personnel.

“We found that people want to know as much information as possible online, but are not willing to purchase before talking to an experienced stales person.” said Allen Gardner, Marketing Director for Prime Trailer Leasing. “We’ve tailored our entire website to be focused around that approach. We have developed a website that makes buying and renting semi trailers easy. That’s something everyone can appreciate.”

Poll

Do you actively capture and use customer data?

Latest

What will the truck market look like in 2022?

Panel: Technology changing needs of drivers, technicians

Tech, industry changes driving big changes in equipment trade cycles

Popular

What will the truck market look like in 2022?

Judge won’t dismiss MaxxForce lawsuit

GALLERY: Successful Dealer Award finalist Freightliner of St. Cloud

Successful Dealer Award

Click here to read about the award and see the nominees for this year's award.