Recognizing a ‘successful dealer’
How do you define success?
Is it simply making the most amount of money possible?
As the richest man in the world, is Bill Gates the most successful man in the world? I would say he’s close but not based on the billions he’s amassed. He built one of the most historically important technology companies the world has ever known out of his garage. That, in my opinion, is what makes him successful.
But, let’s consider Bill Gates when compared to Larry Page. Gates’ net worth is nearly three times that of Page. But considering Page founded Internet juggernaut Google, who is the bigger success story?
It all depends on how you define success.
In our attempt to define it, Successful Dealer sought to create an award that not only recognized exemplary industry performance, but also multiple other factors.
Truck sales were important but were not the determining factor. We also considered the company’s Green efforts, community and civic involvement, efforts to educate their customers, staff training and education opportunities and use of marketing innovations.
You can be a successful businesses, but not be a great place to work. There are lots of workplace horror stories that, to one degree or another, show the pursuit of a dollar outweighs all else. It was important to us that this award recognize a well rounded, successful business, not simply a high-performing one.
Our goal with this award – our Successful Dealer Award – is to recognize the dealerships and groups who are succeeding on the truck lots, the service bays and parts counters, but also are leaders in their community; the dealers who put time, effort and dollars into their businesses and employees to make them more efficient; the dealers who realize a $300 donation to their local Dixie Youth program is an investment, not an expense; the dealers that work beyond sales calls to market their services.
Over much of the past three months, we received 10 nominees and each heavy-duty nameplate was well represented. From those 10 nominees, we selected five finalists.
They are: Allstate Peterbilt of Minneapolis/St. Paul, MHC-Kenworth – Kansas City, Stoops Freightliner Quality Trailer of Indianapolis, Tri-State Truck Sales (Tennessee, Arkansas and Mississippi) and TEC of Southern California (La Mirada, Calif.).
In the coming days, Successful Dealer will feature a question and answer series with each finalist, introducing each of them to you.
And, during the Great American Trucking Show in Dallas next month, we will announce our winner.
To all those who made nominations, we thank you. Thank you for taking the time to submit each business and thank you to the operations for being the kind of business that works hard to be good stewards in your communities.
To the five finalists, best of luck to each of you.
We look forward to shaking your hand next month, recognizing your hard work and the hard work of your employees.