January 15, 2014
The configurators allow customers to virtually design, build and customize their International Truck’s cab, exterior, interior, powertrain and more.
“We know that an increasing number of customers in the commercial truck industry are researching their product wants, needs and desires online before visiting a dealership,” says Michael Cerilli, vice president, marketing, Navistar. “It’s all about empowering the user to spec’ their desired truck with the click of a mouse. The more we can provide useful tools to aid in their purchase process, the more likely we are to earn their business.”
Navistar says the new configurators build on earlier versions of the tool with high-resolution, 3-D images, additional spec’ing options and an improved user experience and interface. To start, users select their cab type and bumper-to-back-of-cab (BBC) length followed by options for bumpers, mirrors, aerodynamic package and other exterior features.
Next, a preferred powertrain configuration is selected, including engine, transmission and axle options. Finally, there’s a prompt to select an interior trim and creature comforts of choice. When complete users may request a pricing quote, schedule a test drive with their local dealer, share their spec’d truck with their local dealer or view new and used truck inventory meeting their specifications.
“We’ve seen great engagement for the configurators in beta testing,” says Bryan Sorensen, director, digital marketing, Navistar. “Traffic to InternationalTrucks.com has increased nearly 20 percent and users who engage with the tools are spending twice as long on the site compared to those who don’t use the configurator. Our dealerships, too, are already reaping rewards, as the online truck configurator is spurring potential customers to visit their local International Truck dealerships and learn more about our offerings.”
In the coming months, Navistar says it plans to offer configurators for additional models in International’s lineup of Class 4-8 commercial trucks including the International WorkStar and International LoneStar.