Rush Enterprises truck sales outpacing industry, up 30 percent

Jason Cannon April 22, 2014

Water pipes and propane dealers weren’t the only ones put in Mother Nature’s icy crosshairs this winter. Rush Enterprises, Inc. Tuesday announced for the quarter ending March 31, a net income dip of roughly $1.5 million to $12.0 million, citing widespread dealership closings in harsh winter conditions.

“Our truck sales performance outpaced the U. S. Class 8 retail sales market and parts, service and body shop revenues topped $300 million, setting a new quarterly record, despite harsh weather conditions and multiple shutdown days at our dealerships in Georgia, Illinois, Indiana, North Carolina, Texas and Virginia during the quarter,” Rusty Rush, Chairman, Chief Executive Officer and President of Rush Enterprises, Inc., says. “We believe these shutdown days represent approximately $3.5-4.0 million in lost revenue potential…”

Rush says his Atlanta location was closed five days due to weather, costing the business revenues tied to immediacy of the need.

“It’s very difficult to recover that service labor because you’re selling time,” he says.

In the first quarter, the company’s gross revenues totaled $958.7 million, a 26.7 percent increase from gross revenues of $756.8 million reported for the first quarter ending March 31, 2013.

Aftermarket solutions accounted for approximately 66 percent of the company’s total gross profit and first quarter parts, service and body shop revenues reached a new record quarterly high, increasing by 33 percent compared to first quarter 2013. Parts, service and body shop sales revenue was $309.0 million in the first quarter of 2014, compared to $231.5 million in the first quarter of 2013.

“Continued strong demand for repair and maintenance of aged vehicles, service support in the energy sector and incremental business from our range of aftermarket solutions continues to drive strong performance in our aftermarket business,” says Rush.

U.S. Class 8 retail sales were 45,291 units in the first quarter, up 15 percent over the same time period last year. Rush’s Class 8 sales increased 30 percent over the same time period, significantly outpacing the industry and accounting for 5.9 percent of the U.S. Class 8 truck market.

“Overall, when you look at the year…I expect to end the year at 6 percent (market share) in Class 8,” Rush says.

“With improving general economic conditions, including activity in housing and construction, we began to see Class 8 truck sales improve last month across a range of market segments and throughout most regions of the country,” Rush adds. “We saw particular strength in energy and vocational segments operating in the South Central United States.”

Rush’s Class 4-7 medium-duty sales increased 1 percent over the first quarter of 2013, accounting for 4.6 percent of the total U.S. market. Rush says he expects to settle the year near 5 percent marketshare in this segment.

ACT Research forecasts U. S. retail sales for Class 8 vehicles to reach 217,000 units in 2014, a 16 percent increase over 2013. ACT Research also forecasts U. S. retail sales for Class 4-7 vehicles to reach 193,500 units in 2014, an 8 percent increase over 2013.

View this article on one page


Do you actively capture and use customer data?


June Class 8 orders a pleasant surprise

Another MaxxForce lawsuit filed

Fontaine Fifth Wheel adds new coupling division


Caterpillar engine lawsuits consolidated, new suits continue to be filed

Volvo truck boss says growth in truck market emerging

Rush Enterprises quarterly income soars

Successful Dealer Award

Click here to read about the award and see the nominees for this year's award.