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Rush Truck Centers re-ups Tony Stewart NASCAR sponsorship

Jason Cannon March 20, 2014

2014 NASCAR Sprint Cup Series #14 Rush Truck Centers photoshootTony Stewart’s No. 14 NASCAR Chevrolet will hit the track again this season sponsored by Rush Truck Centers.

The company announced Thursday that the Rush-sponsored Stewart-Hass Racing-powered machine will hit the track Sunday in Fontana, Calif. at the Auto Club 400, the first of a five race commitment.

Rush has been a parter with SHR since 2010, providing haulers for the team’s race equipment. That relationship evolved quickly and the company signed on as primary sponsor for Stewart at three events last year. For the 2014 season, Rush Truck Centers added an additional two races as a primary sponsor of Stewart and the No. 14 team.

2014 NASCAR Sprint Cup Series #14 Rush Truck Centers photoshoot“We’ve been doing business with Rush Truck Centers for years. It’s an established relationship that has a much higher profile thanks to Rush Truck Centers becoming a primary sponsor with our team,” Stewart says. “Rush Truck Centers keeps our trucks and transporters up and running, and you could argue those are the most important parts of our race team. Without them, our cars never get to the racetrack. The employees of Rush Truck Centers are as detail-oriented as we are, and they play a critical role in the success of our race team.”

Stewart, a three-time NASCAR Sprint Cup champion, is a two-time winner at Fontana.

Rush Truck Centers will also serve as Stewart’s primary sponsor April 26 at Richmond (Va.) International Raceway, June 28 at Kentucky Speedway in Sparta, Aug. 10 at Watkins Glen (N.Y.) International and Oct. 5 at Kansas Speedway in Kansas City. When not serving as the primary sponsor, Rush Truck Centers will be an associate sponsor on the No. 14 Chevrolet with placement on the B-pillar and lower-rear quarterpanel.

Last season, Rush Truck Centers served as primary sponsor for races at Auto Club Speedway in Fontana, Calif., Martinsville (Va.) Speedway and Richmond (Va.) International Raceway.

SHR made Rush’s Fontana sponsorship last season a memorable one as a frustrated Stewart, dressed in a Rush Truck Centers fire suit, brawled on pit road with Penske driver Joey Logano.

Four races into the 2014 season, Stewart currently sits 23rd in the points standings.

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