X

Rush to sponsor NASCAR’s Stewart for three races

Jason Cannon February 22, 2013

Three-time NASCAR Sprint Cup champion Tony Stewart has added Rush Truck Centers as a primary car sponsor for three races this season. 

Rush Enterprises, which operates the largest network of commercial vehicle dealerships in North America, will be on the hood of the No. 14 Chevrolet SS March 24 at Auto Club Speedway in Fontana, Calif., April 7 at Martinsville (Va.) Speedway and April 27 at Richmond (Va.) International Raceway.

Rush Truck Centers will be an associate sponsor on the No. 14 Chevrolet SS with placement on the B-pillar and lower-rear quarter-panel for the remainder of the race schedule. 

“We’ve been doing business with Rush Truck Centers for years. It’s an established relationship that will now have a much higher profile thanks to their decision to become a primary sponsor with the No. 14 team,” said Stewart, co-owner of SHR with Haas Automation founder Gene Haas. “Rush Truck Centers keeps our trucks and transporters in great condition, and you could argue those are the most important parts of our race team. Without them, our cars never get to the racetrack. The employees of Rush Truck Centers are as detail-oriented as we are, and they play a critical role in the success of our race team.”

Rush picked a sweet spot in the schedule to join Stewart’s team as primary sponsor. He’s twice won at Fontana and three times each at Richmond and Martinsville.

“Rush Truck Centers is extremely proud to increase our partnership with Stewart-Haas Racing by becoming a primary sponsor of Tony Stewart and the No. 14 team,” said Rusty Rush, president and chief executive officer, Rush Enterprises, Inc. “We’ve been a part of Stewart-Haas Racing since 2010. They have a championship culture based on winning, with the same passion and drive we have at Rush Truck Centers. Many of our customers and employees are NASCAR fans, so expanding our relationship with Stewart-Haas Racing makes business sense, now and for the future.”

Poll

Have you revised your truck sales forecast for 2015 in the past 6 months?

Latest

Peterbilt concludes 75th anniversary show in California

Bendix Spicer investing $8.7 million in manufacturing facility

KPA rolls out upgrade of myKPAonline

Popular

Albuquerque tech takes top Rush honors

DAY 2 GALLERY: Rush Truck Center Tech Rodeo

Peterbilt concludes 75th anniversary show in California

Successful Dealer Award

Click here to read about the award and see the nominees for this year's award.