he Successful Dealer Award was created in 2013 to honor a dealership/dealership group for exceptional sales and service performance and excellence in community and civic engagement.
Judging criteria is based on each company's environmental/green efforts; community involvement and civic responsibility; customer education; staff education and training, and marketing. It was important to us that this award recognize a well rounded, successful business, not simply a high-performing one.
Each category is weighted differently but it is not solely a sales award, so the smallest volume dealerships have the same opportunity as the largest.
The nomination period for the award, which is bestowed at the conclusion of the Commercial Vehicle Outlook Conference at the Great American Trucking Show in Dallas, Texas, is from March through May.
Our goal with this award – our Successful Dealer Award – is to recognize the dealerships and groups who are succeeding on the truck lots, the service bays and parts counters, but also are leaders in their community; the dealers who put time, effort and dollars into their businesses and employees to make them more efficient; the dealers who realize a $300 donation to their local Dixie Youth program is an investment, not an expense; the dealers that work beyond sales calls to market their services.
The nomination process is both simple and anonymous, so a dealership's marketing person or another employee can nominate their employer and you won't have to deal with the jeers of having "nominated yourself." Part of our judging criteria is centered on being a good place to work. If employees want to nominate their business on those grounds, we certainly welcome that. Our judging criteria is rigorous enough so that the highest merit will rise to the top regardless of who sends in the nomination.