Southern Connecticut Freightliner hits 50

Successful Dealer Staff October 28, 2013

This year marks the 50th anniversary for Southern Connecticut Freightliner.

Gerald Beauton, Jr. and Warren Newton formed New England Equipment, then a small four-man operation in 1963. Selling and servicing a range of used construction equipment, they branched into construction contracting and site grading. In the early 1970s, Beauton, Jr. and Newton ventured into used truck market. By the 1980’s, they had acquired a Mitsubishi Fuso and a Freightliner franchise and business was growing rapidly.

In 1999, a slowing economy dragged down the truck market and the dealerships owners would face a substantial crisis as a result.

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In 2006, Jerry Beauton, together with Matthew McConnell, an ex-Volvo and Freightliner corporate employee, purchased the dealership from Beauton, Jr. and Newton. They invited Michael Beauton to be a third minority partner. Matthew McConnell serves as CEO, Jerry Beauton as the dealership’s president, and Michael Beauton as COO.

Today, the dealership says it has been brought up to current standards with regard to the latest technology and tooling. Major investments have been made to the Dealer Management System (DMS), hardware, technology and to the building itself. At Southern Connecticut Freightliner, emphasis has been placed on service; embraced training from all of the OEMs, increased parts and service business and the parts inventory, and have hired new technicians, the company says.

The dealership says its goal of becoming Elite Support Certified, the highest achievable level of customer service attainable within the DTNA network, has been nearly achieved.


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