Stoops Freightliner nomination form

Jason Cannon July 8, 2014

Environmental initiatives:

• We have replaced approximately seventy five percent of all facility lighting to be more energy efficient and environmentally friendly .

• Converted 4 bays to CNG/LNG

• Paper/cardboard recycling program in all offices

• Recycle all metals, pallets, oil, and antifreeze.

• Employee assigned to manage and monitor environmental policies

• Engaged with local utility companies to insure that Stoops uses energy as efficiently as possible.

• Continuous improvement in processes to reduce the amount of paper used

• Moving to more digital communications and advertising to reduce the amount of paper used.

• 100 percent power factor rating in all shops and buildings

Community involvement & civic responsibility:

• Chairman of the Board – United States Auto Club

• Treasurer – Indiana Motor Truck Association (15 years)

• Active with Midwest Foodbank

• Board Member Indiana Automobile Dealer Association

• Purchased Anderson Country Club to keep it open for the City of Anderson

• Company donation program for organizations and charities our employees participate in

• Established Distinguished Professorship at Ball State College of Business

Customer education:

• Semi-Annual Open House and Ride and Drive events which highlight product and dealership updates.

• Regular Factory visits for fleet customers to see firsthand product improvements.

• Yearly Truck and Tractor demonstrator programs on new products and options for direct customer usage in their specific applications. (Six demo units in active use by customers).

• Actively involved in all OEM direct mail and electronic notification on new products and sales programs including parts and service opportunities.

• Close to 50 outside salespeople at seven truck dealership locations in two states to tell the Stoops story.

Staff education & training: 

• Technicians undergo continuous training from our in-house, full-time , training expert.

• Sales team members are required to participate in all manufacturer development training.

• Ongoing OEM vendor product training.

Marketing efforts:

• Stoops.com

• Launched micro-site stoopsaltfuels.com to promote our alternative fuels program

• Targeted Email Marketing

• PPC and SEM programs

• Various Social Media platforms

• Direct Mail

• Customer specific newsletter content

• Variety of trade publications

• Sponsorship of numerous community events and activities


How would you categorize the state of your business 10 months into 2014?


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Successful Dealer Award

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