TravelCenters join Highway Angel Truck Stop tour
TravelCenters of America, LLC has signed on to host this year’s Highway Angel Truck Stop Tour featuring Highway Angel spokesperson and country recording artist Lindsay Lawler.
The tour, designed to promote a better trucking industry image through the exposure of the Truckload Carriers Association’s Highway Angel program, will kick off in mid-August, TravelCenters says.
“For the longest time, the trucking and country music industries went hand-in-hand. Somewhere along the line that relationship fizzled,” says Lawler. “We’re looking forward to rebuilding that relationship and expanding the reach of a positive trucking industry image to those outside the industry through music.”
“We are thrilled that Lindsay Lawler will be performing at our locations. Lindsay’s mission to bring to light all the great things about trucking is aligned well with what our company has been doing for some time,” says Thomas M. O’Brien, president and CEO of TravelCenters of America. “Trucking and truck driving are great professions with terrific hard-working men and women. We are happy to help put the spotlight on their work and entertain our guests at the same time.”
The tour will include 26 stops throughout the southeast and Midwest at TA and Petro Stopping Center branded locations. Each stop will feature an hour-long acoustic performance by Lawler from atop a flatbed truck, as well as a live, two-hour radio remote through Renegade Radio Nashville, with whom Lawler already hosts two radio shows (including On The Road to Nashville, which is trucking industry-centered), the company says. Additionally, stops will boast the opportunity for sponsorship booths, promoting an interactive, family-friendly experience for all in attendance.
“Our greatest motivation for this tour is to educate those outside the trucking industry through the promotion of all the wonderful things happening within the trucking industry,” says Leigh Foxall, who manages the project’s trucking industry relations. “This is a unique opportunity to promote a better trucking industry image and, hopefully by doing so, start chipping away at the immense driver deficit through encouragement of outside hiring.”
To learn more about the 2013 Highway Angel Truck Stop Tour, visit www.truckstoptour.com.