August 13, 2014
The Ice Bucket Challenge. If you’re connected to Facebook, Twitter, Instagram or just about any other social media outlet, you’re well aware of what that is.
If you’re not familiar, participants in Ice Bucket Challenge dump a bucket of ice water over their heads to raise awareness for Amyotrophic lateral sclerosis, also known as ALS or Lou Gehrig’s disease. Often the challenge is accompanied with a donation and the cold and wet challenger challenges several friends to do the same.
The Ice Bucket Challenge is currently a viral video tidal wave and a fundraising cash-printing machine.
The challenge started in Massachusetts with former Boston College baseball player Pete Frates, who was diagnosed with the disease in 2012. The ALS Association says the organization has collected $1.35 million from July 29 to Aug. 11 and that does not account for money donated to chapter offices.
During the same time period last year, donations totaled $22,000, according to NBCnews.
And that figure multiplies by the hour.
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Kevin Holmes, president of Tri State Truck Center in Shrewsbury, Mass., and vice president John Paulik were challenged by an employee to take the Ice Bucket Challenge for Strike Out ALS. Not only did they accept the challenge, they also challenged the rest of their employees to donate $10 to dump a bucket of ice water on their employers’ heads.
The company then promised to match the amount of money raised, and is sending all proceeds to ALS Research. In all, more than $2,000 was raised.
Tri State Truck Center then challenged fellow Freightliner dealers Scott Campbell and John Craft (Campbell Supply) and John Hopkins and Jim Pennington (Truck Centers, Inc.)