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Trucking intelligence tool gives insight into truck equipment ownership

Jason Cannon March 21, 2013

Trucking industry manufacturers, dealers and aftermarket providers now have a new tool to help them identify and target prospects. Using RigDig Business Intelligence, they can determine market share, provide their sales forces with information on purchasing behavior, buying cycles and trucks in operation, and integrate this intelligence into their internal CRM solutions.

RigDigBI is the first full-function business intelligence tool for the trucking industry developed by Randall-Reilly. RigDigBI uses public and private trucking industry data sources to produce more than 600 fields of information on more than 1 million active trucking entities, including for-hire and private fleets, owner-operators, and off-highway and severe duty operations. RigDigBI includes information on financing activity for trucks and bodies, Dun & Bradstreet firmographics, lanes travelled, FMCSA accidents and inspections, CSA scores and much more.

“Randall-Reilly’s goal is to produce a stable of business intelligence products that predict business-to-business purchasing behavior,” says Randall-Reilly President Brent Reilly. “RigDigBI is the first example of our growing capability to take a large volume and variety of information and build one-of-a-kind business intelligence tools.”

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