X

UD Trucks launching new vehicle

Jason Cannon August 27, 2013

Volvo-UD-QuesterUD Trucks announced Monday it will introduce a new heavy-duty truck – the Quester – which the company says was developed specifically for emerging markets.

Parent company Volvo says the new line will expand UD Trucks’ customer base and contribute to its truck strategy by boosting competitiveness and capturing growth opportunities in evolving markets, providing a platform for a wide range of applications including mining, construction, distribution and longhaul transportation, Volvo said in a statement.

The company says production of the Quester will begin soon in Thailand. Besides serving the domestic Thai market, the plant will serve as an export hub for Southeast Asia and beyond.

“UD Trucks, with a proud and long-standing tradition of developing high quality trucks for the Japanese market, has exported trucks to markets across Asia, Africa, South America and the Middle East for many decades,” Joachim Rosenberg, executive vice president of group trucks sales and marketing for Volvo’s Asia and Pacific region, said through a statement. “However, we have never developed products for customers outside Japan. With Quester, we are entering a new era by introducing an all-new truck range, specifically designed for growth markets,” Rosenberg said in a statement.

Poll

How would you categorize the state of your business 10 months into 2014?

Latest

GALLERY: CIT Group pumpkin contest supports cancer research

CAT debuts new vocational truck

Paccar posts strong profit and sales boost

Popular

Rush planning major service expansion, growth

Autocar launches new, revamped website

Volvo boosts profits, truck sales

Successful Dealer Award

Click here to read about the award and see the nominees for this year's award.