November 19, 2013
The marketing team at Volvo has produced some pretty memorable videos in recent months; like letting a hamster drive up a narrow quarry road.
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But leave it to action-movie-star-turned-old-man Jean-Claude Van Damme to take Volvo’s most recent campaign to the brink of Internet legend.
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Published a mere seven days ago, the video has already been viewed more than 32 million times.
YouTube’s number one video of all time? “Gangnam Style” with 1.8 billion views since July 2012.