May 20, 2014
Volvo’s New River Valley (NRV) assembly plant in Dublin, Va. unveiled the design for its 2014 Ride for Freedom memorial truck, which will travel in a motorcade of about 175 motorcycles from the plant to the U.S. capital during Memorial Day weekend.
Each year, NRV employees and the UAW Local 2069 Veteran Committee develop custom graphics for its tribute truck. Volvo employees at the NRV plant have been participating for more than two decades in the Run For The Wall motorcycle rally, which Volvo says honors those who have been captured or lost their lives while serving in America’s armed forces.
This year’s memorial truck, a Volvo VNL 670, is adorned with graphics saluting all military service members. As in years past, Volvo says a significant portion of the design pays tribute to prisoners of war and those missing in action. In designing the truck, Volvo says the veteran’s committee focused on creating a visual to provoke thought and reflection, educate the public and incorporate a healing aspect.