Ice Road Trucker and celebrity truck driver Lisa Kelly will reveal a new smartphone app and website in the Volvo Trucks booth next month at the 2013 Mid-America Trucking Show in Louisville, Ky.
An active member of the Worldtrucker community, Kelly – of the TV series Ice Road Truckers and IRT: Deadliest Roads – was one of the first to try the app during her recent visit to Sweden.
The public reveal of the new Worldtrucker smartphone app and website will take place Saturday, March 23 at 11a.m. in booth #32125. Show attendees can also meet Kelly, who will be in the Worldtrucker lounge at the Volvo Trucks booth and available for photos and autographs.
Worldtrucker is a global online community for truckers, powered by Volvo Trucks, helping drivers keep in touch with their families, friends and colleagues.
“I like keeping in touch with the trucking community. There are a lot of things that keep truck drivers united, and that’s what’s cool about the Worldtrucker concept,” said Kelly. “Other truck drivers can understand what you’re going through, and thanks to Worldtrucker we can help each other.”
By offering these social elements, Volvo Trucks hopes to increase interest in the profession and support the recruitment of new drivers and abate a worldwide driver shortage.
Worldtrucker welcomes all truckers regardless of what truck brand they drive or prefer.
Initially launched in 2011, the online community now has more than 21,600 members representing more than 100 countries.