X

White paper aims to help dealer marketing, ROI

Jason Cannon December 28, 2012

The latest Dealer Marketing 360 white paper was made available for download this week. 

The second in a series of six, “Achieving Efficiency and ROI with Direct Marketing” focuses on direct marketing tactics for dealers.

Among the topics covered are direct mail marketing, email marketing and branding and being more efficient while increasing ROI. 

To download the white paper, click HERE.

Equipment Data Associates (EDA) launched its series of white papers aimed at helping truck dealers effectively reach their customers earlier this month. 

Subsequent white papers, which will be released every two weeks, will focus on: A Practical Overview of CRM Systems; Market Analysis: Who’s Buying What?; Uncovering Opportunities and Getting off the Cow Path; and Making Trade Shows and Expositions Work.

Poll

Do you actively capture and use customer data?

Latest

Four Star Freightliner Dothan recertified for Elite Support

Detroit recognizes its top distributors

Volvo pauses plans to launch new LNG engines

Popular

Truck Center Companies welcomes technician interns

One-stop TMC recap

Truck Center Companies names donation to Bo Pelini Foundation

Successful Dealer Award

Click here to read about the award and see the nominees for this year's award.