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White paper aims to help dealer marketing, ROI

Jason Cannon December 28, 2012

The latest Dealer Marketing 360 white paper was made available for download this week. 

The second in a series of six, “Achieving Efficiency and ROI with Direct Marketing” focuses on direct marketing tactics for dealers.

Among the topics covered are direct mail marketing, email marketing and branding and being more efficient while increasing ROI. 

To download the white paper, click HERE.

Equipment Data Associates (EDA) launched its series of white papers aimed at helping truck dealers effectively reach their customers earlier this month. 

Subsequent white papers, which will be released every two weeks, will focus on: A Practical Overview of CRM Systems; Market Analysis: Who’s Buying What?; Uncovering Opportunities and Getting off the Cow Path; and Making Trade Shows and Expositions Work.

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