Daimler slashes potential layoff expectations

Jason Cannon

March 25, 2013

freightlinerDaimler Trucks North America has trimmed the number of expected layoffs at its manufacturing plants by more than half.

The company said at the Mid-America Trucking Show in Louisville, Ky. it now plans to lay off about 600 factory workers, down from the 1,300 announced earlier this year.

DTNA President Martin Daum said the layoffs would hit plants in Cleveland, N.C., and Portland, Ore., adding that none of the layoffs would affect the company’s medium-duty segment.

Daum said the company added 3,000 in 2012 on the heels of strong orders but a recent extended pull back in the market necessitated the cuts.

DTNA announced it had seized a 42 percent marketshare of the truck segment, and 45 percent of the Class 8 marketshare. Daum says one of every two Class 8 truck sold this year has been a Freightliner.

Of the expected layoffs, 340 are likely to come from the Cleveland N.C. assembly plant.

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