A state-by-state look at the dealer market

Lucas Deal

July 20, 2017

OK, so this is pretty cool.

If you didn’t see it yesterday, the American Truck Dealers (ATD) has released its annual ATD Data 2016 financial profile of America’s new truck dealerships. There’s a lot of fascinating information within the report (the biggest news being that industry employment rose while sales slipped in 2016) but maybe my favorite part of the entire report is THIS, an interactive U.S. map that provides stats on the new truck markets in every state.

Each state features a one-page report that lists the following facts: its total number of new truck dealerships; employee; total sales; payroll; and annual registrations for Class 4-8 trucks.


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A couple interesting points I’ve uncovered clicking around the map:

  • While Texas topped California for the top spot in total sales by nearly a billion dollars, most of the Lone Star state’s success came from its expanded footprint. Texas dealers averaged just $37.7 million in sales compared to California’s $37.5 million average.
  • What Arizona lacks in dealerships it makes up on registrations. The Southwest state has only 25 new truck dealerships, but its 20,576 registrations place it fourth nationwide, behind only California, Texas and Pennsylvania. (Neighboring New Mexico totaled 1,507 registrations in 2016.)
  • If you’re dealership group doesn’t average 57 employees per building, you’re an outlier. Not only has the national average grown to 57 employees per dealership, every state’s individual average also clocked in at 57 employees and change in 2016.

If you haven’t checked it out yet, I suggest you give it a try. See how business is going in your neck of the woods.

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