Daimler selling more trucks, growing marketshare

Jason Cannon

January 1, 2014

1079895_10200514979897242_1916667152_nDaimler Trucks is closing in on its sales target for 2013 and on pace to deliver the most trucks in the last seven years.

“Shortly before the end of the year, we expect that we will surpass last year’s sales figure of 462,000 units, as we previously announced, and thus achieve the best sales result since 2006,” says Dr. Wolfgang Bernhard, the Daimler AG Board of Management Member responsible for Daimler Trucks and Daimler Buses, of the sales development to-date.

Sales were stable in Canada, U.S., Mexico, totaling 124,000 vehicles in the first 11 months of the year, compared to 123,600 for the same period last year, despite a slight market contraction.

As a result, Bernhard says the market share in the medium-duty and heavy-duty Classes 6 to 8 rose significantly to 38.8 percent, up from 33.9 percent in 2012. Success was partially driven by the new Freightliner Cascadia Evolution with more than 22,000 units ordered between its launch in March and the end of November.

Daimler saw its sales grow globally anywhere from one percent to 35 percent, with the largest growth coming from Brazil – Mercedes-Benz’ largest truck market.


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