Ford to rebrand commercial truck dealerships

January 5, 2017

Automotive News first reported this week that Ford Motor Company has rebranded its more than 650 commercial truck and van dealerships this year.

The dealerships are now known as Commercial Vehicle Centers. They were previously known as Business Preferred Network facilities.

John Ruppert, Ford’s general manager of commercial vehicle sales and marketing, was quoted in Automotive News: “We felt compelled to step back and analyze our dealer network program in this space. There was truly an opportunity to rebrand the network to be more descriptive of what this is all about.”

The report says dealers are launching the program now and have started adding signage in their facilities.

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