Freightliner gaining marketshare, says 15K Cascadia Evolutions sold

Jason Cannon

August 1, 2013

Freightliner isn’t just gaining marketshare, they’re seizing it. Everywhere they find it.

CCJ Equipment Editor Jack Roberts took this NatGas Cascadia for a test drive Wednesday.
CCJ Equipment Editor Jack Roberts took this NatGas Cascadia for a test drive Wednesday.

At a press briefing and natural gas technology seminar in Napa Valley, California Tuesday, Mark Lampert, senior vice president, sales and marketing, said Freightliner has captured 39 percent of all Class 8 truck sales this year, plundering, in his words, “marketshare from pretty much everybody else.”

Much of the credit for the boost in sales goes to the success of the Cascadia Evolution tractor, an advanced aerodynamic design that Lampert says already surpassed sales of 15,000 units.

The news for the company is equally good in the Medium Duty truck market, as Freightliner approaches 45 percent of all sales in Classes 5 through 7. He credits this move with a long-term plan implemented by Freightliner to become the medium duty marketshare leader, including the establishment of a dedicated – and separate – medium duty sales team and dealership structure.

“This is the strongest product portfolio Freightliner has ever had,” Lampert told CCJ editor Jack Roberts. “And everything – from our new trucks, to our vocational products, to our new engines and transmission and rededicated dealer network – is coming together at the same time to drive this marketshare growth.”


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