January 28, 2014
Truck dealers who have shied away from used truck sales over the potential to take a loss are missing a major sales opportunity, according to Chris Visser, Senior Analyst and Product Manager, ATD/NADA Official Commercial Truck Guide.
“Used trucks are an important area of the market to focus on because they’re actually a larger portion of the overall truck market than the new Class 8 market – by about 30 percent,” he says. “If you’re not focusing on used trucks, you’re potentially missing out on a large portion of a potential client base.”
The net margin on a used truck is also generally larger than on a new one. Even though the sticker price is lower, the percentage on the gross is much greater as it relates to the sale price and those figures continue to swell.
Dating back to early stages of recession, prices dropped across all classes but recovered near the end of 2009.
“We saw a nice increase in the pricing for a good two years,” he says. “That was concurrent with a large increase in mileage as well, which is unusual. Usually we see pricing and mileage divergent.”
Visser attributes that to a narrow supply of used Class 8 sleepers, a trend that has been persistent over the years.
“Buyers pay more and more markup for trucks with higher and higher mileage,” he says. “As you deal with customers (looking to buy used trucks), if they’ve been out of the market for three years or more, there’s going to be some sticker shock there. The average price of a truck is 25 percent higher now than it was three years ago.”
As the calendar turned to 2012, Visser says the market saw a spike in mileage driven by 2007 model year trucks.
“The reason those were popular were…at the time they were about four to five years old, which put them in the sweet spot for mileage and at a reasonable price. Second, they were the last of the big-build model years before the recession hit; ’08 through ’11 saw a big drop in production. And they are also the last pre-DPF trucks. That’s attractive to some customers.”
In line with trends, 2013 brought with it another increase in pricing.
“That’s driven by an influx of newer model year trucks into the market, which brings up the average,” he says, adding the average age of a used truck sold today is a full year younger than it was this time last year.
“That’s because there’s some ’10s, ’11s and even some ’12s in the market in greater numbers,” he says.
As the 2007 trucked accumulated too many miles or disappeared from the market attentions turned to 2011 model years.
“Those have really come on the last two quarters,” Visser says. “They are entering their sweet spot as fleets who keep their trucks for about three years start to cycle them into the secondary market. That’s a nice truck in terms of mileage.”
Model year 2008 trucks were never a factor in the marker, Visser says, due to low build rates and they were the first of the DPF trucks, which scared many buyers away.
Pricing for all trucks has been stable through 2013. Retail and wholesale deprecation through all of 2013 was about 1 percent, compared to 12 percent for retail in 2012. In general 600,000 miles is generally the range where used truck pricing starts to drop off dramatically in the retail market, Visser says noting only about 30 percent of trucks in the retail market have 600,000 miles or more, while they make up about 60 percent of wholesale.
“We’re in a period now where demand is still outstripping supply for trucks with under 600,000 miles,” he says, adding 2011 trucks will see an initial depreciation because they enter the market with the lowest mileage and retail buyers will pay what Visser termed “an extreme premium” for those trucks.
The wholesale market is stable, with little depreciation.
Visser says dealers can expect more 2012 trucks to work their way into the market through the year, but he doesn’t expect any decrease in pricing.
“There’s just not going to be a big glut of those trucks out there.”
7 dealers up for ATD’s Truck Dealer of the Year
Daimler looks to maintain top share in Mexico with cabovers
PIT Group testing new International A26
Mack Trucks taps Volvo Construction group for new president
Red Dot adds Morris