UD Trucks launching new vehicle

Jason Cannon

August 27, 2013

Volvo-UD-QuesterUD Trucks announced Monday it will introduce a new heavy-duty truck – the Quester – which the company says was developed specifically for emerging markets.

Parent company Volvo says the new line will expand UD Trucks’ customer base and contribute to its truck strategy by boosting competitiveness and capturing growth opportunities in evolving markets, providing a platform for a wide range of applications including mining, construction, distribution and longhaul transportation, Volvo said in a statement.

The company says production of the Quester will begin soon in Thailand. Besides serving the domestic Thai market, the plant will serve as an export hub for Southeast Asia and beyond.

“UD Trucks, with a proud and long-standing tradition of developing high quality trucks for the Japanese market, has exported trucks to markets across Asia, Africa, South America and the Middle East for many decades,” Joachim Rosenberg, executive vice president of group trucks sales and marketing for Volvo’s Asia and Pacific region, said through a statement. “However, we have never developed products for customers outside Japan. With Quester, we are entering a new era by introducing an all-new truck range, specifically designed for growth markets,” Rosenberg said in a statement.

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